TELEFÓNICA E-SHOP PLATTFORM
How do you ensure UX quality across brands and teams in a transformation project?
Challenge.
Multiple standalone e-commerce platforms had to be brought onto a shared foundation. For Telefónica, this meant unifying all brand shops without losing what makes each of them distinct. A consistent journey across touchpoints, while still reflecting each brand.
Everything was moving at the same time. Multiple teams and partners working in parallel. Each decision affecting the whole system. The challenge was to keep the experience aligned across all of it.
Approach: UX supervision.
UX supervision meant staying close to the work as it evolved. Early sparring on concepts, directly with delivery partners. Continuous alignment with product owners and developers to keep solutions buildable. Active coordination across product teams and workstreams to keep the experience consistent.
Approach: Optimizations.
At the same time, performance came into focus. Data and expert reviews exposed the main friction points and e-commerce pitfalls. From this, clear recommendations for targeted improvements took shape.
Our role.
UX supervision and conceptual quality assurance as part of the commissioned agency team (Ray Sono)
- Review and refinement of UX/UI concepts
- Ensuring concepts are ready for development, aligned with brand guidelines and usability principles
- Alignment with product owners, stakeholders, legal, and development
- Identification and design of improvements along key journey pain points (registration and SIM activation)
- Cross-brand consistency: ensuring aligned UX standards across all brands
Outcome.
- Targeted support for Telefónica's internal team in close collaboration with the agency team on a complex, cross-brand transformation
- Cross-brand UX concepts for key e-shop areas such as checkout, registration, and SIM activation
- Brand-compliant, usability-driven concepts as a solid foundation for development
- Concrete optimization approaches addressing key journey pain points
Our services.
CONTACT
Let's talk. How can we help move things forward?
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