CATRICE
How do you help users find the right make-up products to match their outfit?
Challenge.
Start with an outfit. Turn it into a makeup look. Then into the right products. That was the connection Catrice set out to build. Inspiring, easy to follow, and tied directly to the product range.
At the core was how this translates into a flow. How an outfit leads to a look, and a look to a set of products. It had to feel natural to use, while still inviting exploration.
Approach: Recommendation Logic
The focus was on developing the recommendation logic: from capturing and analyzing the outfit colours to correctly matching Make-Up Looks including the products.
Approach: Implementation
In parallel, the UX concept took shape. A user journey that guides users from initial inspiration through the recommendation logic to product selection. Intuitive and easy to use.
The UI design translated this structure into a brand-aligned visual experience. The final step was the full technical implementation as a mobile app.
Our role.
- Concept and implementation of the recommendation logic
- UX concept and UI design
- Technical implementation: development of the mobile app
Outcome.
Mobile app with:
- Recommendation logic from outfit capture to product recommendation
- Intuitive user journey from inspiration to product selection
Our services.
CONTACT
Let's talk. How can we help move things forward?
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